Performance Coaching provides practical, forward-focused support to help people cope, perform and function more effectively in demanding environments.
Rooted in sport psychology principles, this work supports mental fitness for sport, work, education and life.
It is suitable for adults and adult performers, including athletes at amateur and elite levels, as well as young people, and can be delivered one-to-one or in small groups.
Performance Coaching
What this is — and what it isn’t
Performance Coaching is not therapy and does not replace clinical mental health support.
It is:
forward-focused
skills-based
educational and applied
If therapeutic or clinical support is more appropriate, we will always encourage individuals to seek the right form of help.
Performance Coaching can support:
adult athletes (amateur, semi-professional and elite)
adults navigating pressure, performance demands or transitions
professionals working in high-stress or high-expectation environments
young athletes developing confidence, focus and resilience
teams seeking stronger identity, cohesion and shared purpose
organisations wanting healthier, more sustainable performance cultures
You do not need to be struggling to benefit from mental skills coaching.
This work is equally relevant for enhancement, development and maintenance.
Who this is for
What we work on
Sessions commonly focus on:
confidence and self-belief
focus, attention control and consistency
emotional regulation under pressure
stress and pressure management
resilience, grit and recovery
motivation and commitment
performance identity and values
team cohesion, roles and culture
This work is underpinned by practical, evidence-based methods, including:
mindfulness (informal, formal and performance-specific)
Brain endurance techniques to improve cognitive tolerance and decision-making under fatigue
simple, repeatable “on-tap” techniques that can be used in training, competition, work or everyday life
The work is practical, applied and tailored to the individual, team or context, with tools designed to be used in real moments that matter.
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We provide Mental Skills Coaching for:
individual adults and athletes
young performers and developing athletes
teams (sporting, performance-based or workplace)
organisations seeking stronger culture, wellbeing and performance alignment
This may involve:
regular one-to-one coaching
small group sessions
applied work with teams
support around identity, values and performance environments
Please get in touch to discuss your needs.
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Mental Skills Coaching at The He-Ro Project operates on a donation-based model.
We believe high-quality mental skills support should be accessible, not restricted by cost.
Suggested contribution guide
£20 per month – minimum access contribution
£30–£100 per month – standard contribution
£100+ per month – supporter level (helps subsidise others)
Those who are able to contribute more help us offer support to those who cannot.
Regular engagement leads to the greatest benefit, though one-off sessions can also be discussed.
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We recommend starting with a free 15-minute introductory call.
This is a chance to:
discuss your goals and context
explore how mental skills coaching could support you or your team
ask questions about delivery and contributions
Interested in working together?
Whether you’re an athlete, professional, team or organisation, we’d love to explore how Performance Coaching could support your performance and wellbeing.
